Oct 19, 2026

Buying Gold on Dussehra: A Simple Guide

Every year, as Navratri ends and Vijayadashami arrives, families across Gujarat return to a tradition that is both cultural and practical: buying gold. In 2026, Dussehra falls on 20 October, and showrooms across Surat are already seeing the festive rush.

If you are buying gold for the first time, or want to make a more informed purchase this year, this guide covers what matters: why the day is considered auspicious, how to verify what you are paying for, and how to avoid the common mistakes buyers make during festive demand.

Why Is Dussehra Considered Auspicious for Buying Gold?

Dussehra, also called Vijayadashami, marks the victory of good over evil. It is widely seen as a day when any new beginning, whether a business, a vehicle, a home or an investment, carries the blessing of success.

Gold has long been tied to that idea. In Indian households it represents prosperity, security and continuity, and it is passed down through generations. Buying it on Vijayadashami is seen as inviting that same victory and abundance into the year ahead.

There is a practical side too. Gold has historically held its value across economic cycles, which is why many families treat it as both an adornment and a long-term store of wealth. The World Gold Council publishes useful research on how gold behaves as an asset. For our broader view on owning gold wisely, read our smart gold buying guide for Indian families.

Step 1: Decide Why You Are Buying

Before you walk into a showroom, be clear about your purpose. It shapes what you should buy.

• For wearing and gifting: Choose from our 22 Karat range, including chains, bangles, earrings and pendants.

• For lighter, modern everyday wear: Our 18 Karat collection suits studded and contemporary designs.

• For traditional jewellery for a married woman: Browse our mangalsutra collection.

• For heritage and festive occasions: Explore our antique gold jewellery designs.

• For a wedding or special occasion: Start early and plan a set. You can also use our jewellery customization service.

Knowing your goal keeps you from being swayed by festive offers on pieces you do not need.

Step 2: Understand Gold Purity

Purity is measured in carats, and it directly affects both price and durability.

Purity	Gold Content	Typical Use
24 Karat	99.9%	Coins and bars; too soft for jewellery
22 Karat	91.6%	Traditional and bridal jewellery
18 Karat	75%	Studded and contemporary designs
14 Karat	58.5%	Lightweight, everyday-wear pieces

For most traditional Indian jewellery, 22 karat is the standard because it balances purity with the strength needed to hold intricate designs.

Step 3: Always Check the BIS Hallmark and HUID

This is the single most important step in any gold purchase.

In India, hallmarking of gold jewellery is regulated by the Bureau of Indian Standards. A genuine hallmarked piece carries the BIS logo, the purity grade and a unique six-character alphanumeric code called the HUID (Hallmark Unique Identification). Each piece has its own HUID, so it can be traced back to the hallmarking centre that tested it.

What you should do:

• Buy hallmarked jewellery only, and look for the BIS mark on the piece itself.

• Verify the HUID through the BIS Care app or the official BIS website.

• Make sure the purity on the invoice matches the purity stamped on the jewellery.

A reputable jeweller will welcome this check. If a seller hesitates, treat that as a warning sign.

Step 4: Understand What Goes Into the Price

Many buyers focus only on the gold rate and are surprised by the final bill. The price of jewellery has several parts.

1. Gold value: The weight of the piece multiplied by the day's gold rate for that purity.

2. Making charges: The cost of crafting the piece, charged per gram or as a percentage of gold value. Intricate handcrafted pieces cost more than simple machine-made ones.

3. Stone or other charges: Applicable if the piece includes diamonds or gemstones, which are valued separately.

4. GST: Currently 3% on the value of gold and 5% on making charges.

Always ask for an itemised bill listing each of these. It lets you compare showrooms fairly, since a lower gold rate with high making charges can cost more than a slightly higher rate with lower making charges.

Step 5: Plan Ahead for Dussehra Day

Festive days bring heavy footfall, and rushed decisions are rarely good ones.

• Browse before the day: Shortlist designs from our Gold collection, Best Sellers and New Arrivals, then complete the purchase on Dussehra itself.

• Consider a gold scheme: If you prefer to build your purchase over time instead of paying in one go, ask about our Kamdhenu Gold Scheme, a 12 + 1 gold plan.

• Choose your time: Visit during the auspicious window your family follows. Showrooms are usually quieter earlier in the day.

• Keep identification ready: Purchases above certain thresholds require PAN or Aadhaar details under prevailing regulations.

• Find your nearest showroom: Use our store locator for our Surat and Ahmedabad showrooms.

Step 6: Think About Buyback and Exchange

A good purchase includes a clear exit. Before you pay, ask:

• What is the buyback or exchange policy?

• Is any value deducted for making charges and wastage?

• Does the policy apply to all pieces or only certain categories?

At Pachchigar Jewellers, we offer a lifetime buy-back on our jewellery. You can read the full terms in our refund, return and exchange policy. Whichever jeweller you choose, get these terms in writing.

Common Mistakes to Avoid

• Buying without checking the hallmark and HUID

• Ignoring making charges while comparing rates

• Accepting an estimate instead of an itemised invoice

• Choosing a design purely because it is on offer

• Skipping the buyback terms

• Buying from an unverified or unfamiliar seller

Gold Jewellery or Gold Coins: Which Is Better?

There is no single right answer. It depends on your goal.

Jewellery offers beauty and wearability, and it carries sentimental and cultural value. The trade-off is making charges, which are generally not recovered fully on resale.

Coins and bars have minimal making charges and are easy to value, which suits those buying mainly as a store of value. The trade-off is that you cannot wear them.

Many families buy a mix of both, with a coin as a Dussehra tradition and a jewellery piece for regular use.

Gifting Gold This Festive Season

Dussehra also opens the festive stretch leading into Diwali, a popular time for gifting. If you are choosing something for a family member, our Gifts for Her and Gifts for Him collections are a good starting point. If you are celebrating a bond between siblings, you may also enjoy our guide on jewellery gifts that celebrate your bond.

First-time customers can also use the code FIRST on their first purchase, and we are offering a free silver coin this Diwali.

Buying Gold with Confidence at Pachchigar Jewellers

At Pachchigar Jewellers, we believe a gold purchase should feel secure and clear, not rushed. Our gold jewellery is 100% BIS hallmarked, every bill is itemised, and our team is happy to walk you through purity, pricing and design options without pressure. To know more about our family and our craft, visit our About Us page.

Whether you are choosing your first gold piece, adding to a family collection or planning ahead for a wedding, we are here to help you buy well this Dussehra.

Visit our showroom or [contact us](/pages/contact) to explore our latest collection.