The Visionaries Behind Our Legacy
Three generations of excellence, one unwavering commitment to craftsmanship
ASHOKBHAI, PACHCHIGAR
Purity, integrity, and excellence remained the foundation of his journey
Ashokbhai Mansukhlal Pachchigar was born on 2nd November 1950 and with him was born the vision of this empire Pachchigar Jewellers. From a very early age, he had a deep love for creativity and was very ambitious to make strong roots and recognition in the city of diamonds — Surat.
He started his professional journey in the diamond industry where loose diamonds were cut, polished, assorted and transformed into brilliant masterpieces. He was a master Diamantaire.
He even ventured into chemical and textile industry and spent decades into texturing yarns under the name of Micron Industry & Pachchigar Filaments.
He was a very spiritual soul and a devotee of Sri Sri Paramhansa Yogananda. Beyond his expertise as a Diamantaire, he was a man of profound discipline with spiritual depth. His commitment to ethical sourcing and honest trade isn't just a business policy — it is a reflection of a strong personality that has became the heartbeat of "Pachchigar Jewellers".
He started his professional journey in the diamond industry where loose diamonds were cut, polished, assorted and transformed into brilliant masterpieces. He was a master Diamantaire.
He even ventured into chemical and textile industry and spent decades into texturing yarns under the name of Micron Industry & Pachchigar Filaments.
He was a very spiritual soul and a devotee of Sri Sri Paramhansa Yogananda. Beyond his expertise as a Diamantaire, he was a man of profound discipline with spiritual depth. His commitment to ethical sourcing and honest trade isn't just a business policy — it is a reflection of a strong personality that has became the heartbeat of "Pachchigar Jewellers".
In 1998, Ashokbhai led a foundation of Pachchigar Jewellers and built a strong roots into Gold and Diamond jewellery business. He carry forward his forefathers legacy of pachchi work into a traditional timeless craftsmanship. As a jeweller he believes in purity, uncompromising quality and authenticity and this ethical value earned the trust & admiration of his customers.
In 2000, when his two sons Gautam and Siddharth respectively joined the business, the new identity was created as Pachchigar Jewellers Ashokbhai.
He had a very clear vision about his creativity and craftsmanship where every design must be as technically perfect as it is visually breathtaking. He believed authenticity isn't just a certificate — it is a personal promise that every gemstone and every gram of gold is sourced with honor and sold with absolute honesty. And his mission of quality craftsmanship is still been followed by everyone at Pachchigar Jewellers.
The values that he propagated are still deeply imbibed in the roots of Pachchigar Jewellers and both of his sons are happy to follow his footsteps today & forever.
Pachchigar Jewellers (Ashokbhai) stands for trust, masterful craftsmanship, and timeless beauty, rooted in a revered lineage of Pachchi and Kundan artistry. Founded in 1998 by Ashokbhai Pachchigar in Surat, the brand grew from a humble beginning into a name admired for its integrity, purity, and refined craftsmanship.
The Pillars of Our Legacy
Values that have guided us through five decades of excellence
Purity & Certification
BIS hallmarked gold and certified diamonds ensuring complete authenticity and transparency.
Timeless Craftsmanship
Expertly crafted jewelry designed to remain elegant and valuable for generations.
Personalized Experience
Fully insured shipping with secure packaging and dedicated service for a seamless shopping experience worldwide.
Our Heritage Timeline
Milestones that shaped our journey of excellence
Foundation of Trust
Founded in 1998 in Surat by Ashokbhai Pachchigar, Pachchigar Jewellers is rooted in integrity, transparency, and fine craftsmanship, with a strong foundation in traditional Pachchi work that continues to define the brand today.
Five-Storey Flagship Store
In 2007, Gautam and Sidharth Pachchigar marked a new chapter with the opening of a five-storey flagship showroom at SNS House, Surat, blending heritage craftsmanship with contemporary elegance
Bangles Mela
A celebration of artistry featuring lightweight, everyday, and bridal bangles crafted in a wide range of designs. From light range to heavy range, the collection offers something for every style and occasion. A signature Pachchigar experience that customers look forward to every year.
Vivah Utsav
An iconic bridal showcase presenting bridal jewellery for the bride, featuring every essential piece for her wedding day — her hand bracelet, her necklace set, maang tikka, kanchain, bangles, nath, and even the groom’s kalgi. Rooted in timeless tradition, this event brings together exclusive designer bridal collections cherished by brides and families year after year.
E-Commerce Launch
With the launch of Pachchigarjewellers.com in 2020, we took our legacy digital—bringing authentic, certified jewellery to customers worldwide through a seamless, trust-driven e-commerce experience.
Ahmedabad Showroom
In 2025, Pachchigar Jewellers marked a key milestone with the launch of its premium Ahmedabad showroom on Sindhubhavan Road—reflecting growth rooted in heritage, craftsmanship, and excellence.
SOOKṢHMA BY PACHCHIGAR JEWELLERS (ASHOKBHAI)
Born from the prestigious lineage of Pachchigar Jewellers (Ashokbhai), Sookṣhma was created to bring timeless craftsmanship into the world of modern, minimal luxury. Designed in 9K, 14K, 18K, 22K gold, diamonds, and Polki, every piece is crafted to complement your everyday grace.





